About Us
"Every piece is a conversation. It's a little bit of rebellion, a little bit of glamour, and a whole lot of heart. My goal is for everyone who wears my designs to feel like they're stepping into their power and bringing a piece of rock and roll magic into their lives." - Lucy Caylin
The Concept
Lucy Caylin blends boho chic elegance with glam rock edge, creating a rockstar aesthetic that's bold, gender-inclusive, and effortlessly cool. Each design is crafted to bring a little rock and roll into everyday life while elevating wardrobes with a fearless sense of style. The designs celebrate individuality and courage, combining flowing bohemian silhouettes with sharp details and inviting individuals to embrace their unique edge.
Brand Story
Lucy Caylin is not just a clothing brand-it's a declaration of self-expression, individuality, and purpose. Founded by Lucy Caylin Moser, a 20-year-old Zurich-born visionary, the brand is inspired by her lifelong immersion in the music industry, art, and fashion. Growing up surrounded by creativity, Lucy was drawn to the glamor and grit of rock and roll, the bohemian allure of artistic freedom, and the transformative power of bold self-expression. But behind the scenes, Lucy's journey wasn't always glamorous.
"I've always admired the world's beauty, but it's also always been a place that's left me feeling scared and unsure of my voice; this brand is my way of finding that voice, channelling everything I'm passionate about and turning my doubts into something meaningful." - Lucy Caylin
Authentic Self-Expression & Empowering Individuality
Lucy Caylin's gender-inclusive approach ensures that everyone feels seen and empowered by celebrating individuality and encouraging people to express their distinct identities. With the goal of inspiring everyone to embrace their inner rock star, we believe that clothing is a potent medium for sharing our own stories and showcasing the bravest, most genuine versions of ourselves.
Creativity & Storytelling as Purpose
Whether influenced by global issues, bohemian chic aesthetics, or glam rock rebellion, each collection tells a tale. This is more than just a brand, it is a platform allowing people to relate to the underlying significance behind each piece.
Sustainability, Advocacy & Awareness at the Core
We are firmly committed to sustainability. We oppose wasteful fashion techniques and place a high value on environmental responsibility. We frequently upcycle used clothing to create new, contemporary pieces by reinventing and recreating old and pre-owned items. Furthermore, we ensure that all materials are supplied ethically. We are considering employing vegan leather substitutes to reduce our environmental impact further and promote diversity.